To spice things up, they started asking users to vote anonymously for friends they thought ranked as top eligible singles.
Soon they had created city-specific lists and were on the path to creating a new model for online dating.
Of Zoosk’s growing user base of 40 million, most - about 65 percent - are under 30. Traditional online dating sites, by contrast, tend to skew more toward older, seasoned singles with a no-nonsense approach.
These folks are typically on a mission: they want to get married, and they often don’t want to waste any time.
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The major difference between Zoosk and its competitors is its ability to reach broader audiences, including non-members, over a variety of social-media platforms, Zadeh explained.
In addition, the website recently began selling users virtual currency known as Zoosk coins (they start at 95 for ), which can be used to purchase virtual gifts.“It has turned out to be a much more economical and very fast-growing form of customer acquisition,” said Kamra, whose firm was one of several that recently boosted Zoosk’s financing by million to a total of .5 million.To make money, Zoosk sells users premium memberships that offer additional services such as unlimited messaging and the ability to see who has viewed their profile.Hosts Jeannie Assimos and Grant Langston bring over 30 years of experience helping people find love in the online dating space.Through a combination of real letters, call-ins, topical discussions and guest experts The Love Show helps you understand your love challenges and how to overcome them.